💡 Pro Tips for Better Tracking:

• Test before launching ads: Use Facebook Pixel Helper Chrome extension to verify events fire correctly
• Use standard events: Prioritize PageView, Purchase, AddToCart, and Lead events for better optimization
• Add value parameters: Include currency and value in Purchase events for accurate ROAS tracking
• Enable Advanced Matching: Improves conversion tracking by matching more customer data
• Consider Conversions API: Complement browser tracking with server-side tracking for iOS 14+ compatibility