How to login Amazon Seller Central Account?

To complete your Amazon Seller Central login, go to the Seller Central site for your marketplace. Enter the email or mobile number tied to your seller account, type your password, and select Sign in. Then approve the two-step verification code if Amazon asks for one.

That takes about a minute. The catch is that Amazon runs separate Seller Central sites for different regions, and picking the wrong one is a common reason logins fail.

This guide shows you where to log in, how to do it step by step, and what to do when it doesn't work.

Where to Log In: Choose the Right Seller Central Site

Amazon uses different Seller Central addresses by region. Use the one that matches the marketplace where you registered.

Always type the address yourself or use a bookmark you created from Amazon's official seller site. Don't click login links in emails or ads. Fake Seller Central pages exist, and they are built to steal seller credentials.

How to Log In to Amazon Seller Central (Step by Step)

1. Open your regional Seller Central site from the table above. For the US, that is sellercentral.amazon.com.
2. Click Log in. On the sign-in page, enter your email address or mobile number.
3. Enter your password. If you use a phone number, include the country code and don't add symbols.
4. Select Sign in.
5. Complete two-step verification if prompted. Amazon sends a one-time code by text, voice call, or your authenticator app.

Once you're in, you land on the Seller Central dashboard. From there you can manage listings, orders, inventory, advertising, and payments.

Tip: Avoid ticking "keep me signed in" on shared or public computers.

Can I Use My Regular Amazon Customer Account?

Yes, for registration. When you sign up as a seller, Amazon lets you start with an existing customer account or create a new one. Many sellers keep the two separate.

A dedicated business email keeps shopping activity apart from seller operations. It is also easier to hand over to a team member later.

What Is Two-Step Verification, and Why Does It Matter?

Two-step verification adds a second check after your password. It protects your account if someone learns your password. Seller accounts hold bank details and sales data, so this matters more than it does for a shopper account.

• Use an authenticator app if you can. Text codes can be delayed.
• Keep your registered phone number current.
• Use the Seller Central user permissions page to give staff their own logins rather than sharing yours.

Amazon Seller Central Login Not Working? Try These Fixes

Work through these in order. They solve most cases.

1. Check you're on the right regional site

An account registered in one marketplace may not sign in on another site. This is the first thing to check.

2. Clear cookies and cache

Old saved data can break the sign-in page. Clear it, or open a private browser window and try again.

3. Reset your password

Select Forgot your password? on the sign-in page and follow the prompts sent to your registered email or phone.

4. Fix verification code problems

If codes don't arrive, check your signal, wait a few minutes, and request a new code. If your phone number changed, you may need to go through Amazon's account verification process.

5. Check for notices from Amazon

A login block can be tied to a policy or verification request. Read these messages carefully, and open them only through the official Seller Central Notifications page, not links inside an email.

6. Try another browser or device

Extensions, such as ad blockers, sometimes interfere with sign-in pages.

7. Contact Seller Support

If nothing works, use the Help section on the Seller Central login or help pages. Support will verify your identity before restoring access, which can take time.

How to Recover a Locked or Suspended Seller Account

A login problem and a suspension are different things.

• Login problem: You can't get past the sign-in screen. Use the password reset and verification fixes above.
• Suspension: You can sign in, but your selling privileges are restricted. Amazon usually asks for a plan of action explaining what went wrong and how you'll prevent it.

For suspensions, read the exact reason on your Account Health page and respond with specifics. Vague replies are a common reason appeals fail. Never pay anyone who promises guaranteed reinstatement.

Common Mistakes That Lock Sellers Out

• Entering a phone number with extra zeros or symbols
• Using the wrong regional site
• Letting the registered email or phone go out of date
• Sharing one login among several people, which can trigger security checks
• Clicking fake login links from search ads or emails

Using the Amazon Seller App

Amazon offers a mobile seller app for checking sales, orders, and notifications on the go. You sign in with the same credentials as on the website. It's handy for quick checks, but handle listings and reports on desktop.

FAQ